7 Australian Beauty Influencers and Pros You Should Know

7 Australian Beauty Influencers and Pros You Should Know

Photo: @elle_ferguson/Instagram

With countless celebrity clients and millions of followers between them, who better to ask for practical career advice than the beauty experts and influencers at the top of their game right now? And with Australia's current status as an up-and-coming beauty epicenter, we turned our attention to the land down under to find a fresh, new crop of talent. Here, the Aussie social media stars, YouTubers, hair and makeup artists whose names you'll want to remember and advice you'll want to heed. 

Lauren Curtis 

Photo: @lozcurtis/Instagram

The super-successful Lauren Curtis boasts more than 3.6 million YouTube subscribers alone, and is considered one of the industry's OG influencers in Australia. Known for her hair and makeup tutorials, travel vlogs and more, she's easily the best-known beauty blogger in the country. So it's no wonder she has sound advice for those seeking a career in the industry, too. 

"Don't concern yourself with what others are doing around you," she says. "Focusing on your competitors and their actions only takes your focus away from creating your own success. Everyone has their own unique path, and what works for them may not work for you." Curtis also believes the key to success is loving what you do. "Life is too short to spend your precious time on something that doesn't make you happy. Find something that feeds your soul and it will never feel like work."

Nicole Thompson

Photo: @pinkiiieee/Instagram

More commonly known as Pinky, the Senior Global Makeup Artist for MAC's client list is star-studded, including Kate Hudson, Elsa Hosk and Romee Strijd, as well as a resumé that includes working backstage with legends like Val Garland and Tom Pecheux. 

Her career philosophy? Firstly, don't be deterred by unpaid work. "In the makeup industry, there is no one way to get in," she says. "It's all about taking every opportunity you can, being available, hungry and proactive. Opportunity comes in many forms and people often say no to an unpaid job. One of those jobs led me to meet an incredible photographer that filled up my portfolio with amazing images, and a producer who put me forward for my first paid campaign."

Thompson also believes in "the magic of assisting to kick-start your makeup career. I was watching and listening more than I was talking, and this is the most important thing. It will give you invaluable lessons on how things work on the job that you can't be taught at a makeup college, or on YouTube. It's best to see as much as you possibly can before you land on the job yourself and the pressure is all on you."

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Renya Xydis

Photo: @valonzhaircutters/Instagram

A hairstylist with multiple salons under her ownership, Xydis has tended to the tresses of celebrities like Margot Robbie, Nicole Kidman, Naomi Watts and Hailey Baldwin. Her career advice is simple: "Get back to the basics. Think about the concept first, then ask questions. Always stay until the end of the job, and remember to be humble, yet strong." She also says it pays off to surround yourself with positive, inspiring people. 

Elle Ferguson

Photo: @elle_ferguson/Instagram

An influencer in every sense of the word, Ferguson boasts more than 635,000 followers on Instagram alone. She as a fashion blogger before realizing her year-round bronzed skin was garnering attention, and recently added entrepreneur to her multi-hyphenate title after having founder her own self-tanner brand, Elle Effect.Oh, and did we mention she’s friends with the ultimate beauty industry influencers, Kris Jenner and Kim Kardshian West?

Ferguson's best advice is about having integrity and authenticity: "Stay true to your brand, remember who you are and what your brand stands for. Don't ever sacrifice it for anything," she says. 

It's also crucial to remember that the beauty industry is a small one, according to Ferguson. "Everyone knows everyone. The people you meet on the way up are the people you meet on the way down," she says. And finally, she believes in the old adage: "dress for the job you want, not the job you have."

Anthony Nader

Photo: @anthony_nader/Instagram

Kendall Jenner, Gisele, Olivia Palermo and Karlie Kloss — talk about a celebrity clientele worth swooning over. Nader has worked with all of them and also runs Sydney's top salons, Raw Anthony Nader. He's also a staple backstage at fashion weeks around the world, most often in New York, where he has lived on and off for the past decade. Never one to shy away from sharing his well-respected advice, he reveals three key notions that guide his professional philosophy.

First, be prepared. "When you get the interview, do your homework and research the company. Look at their website, Instagram account, blog, Facebook and Twitter." It seems obvious, but for Nader it bears repeating.

"Make sure when you're going for that dream job, your appearance is on-brand," he adds. "You'll win major bonus points walking into the interview, looking like you know what the company's image is." 

Last, but not least, attitude and work ethic count. "Don't be a clock-watcher," he advises. "The manager sees everything. [Stay] that extra 30 minutes if you have to; it's not going to kill you. There are always more potentials that want the job you've got."

Nikkia Joy

Photo: @nikkiajoy/Instagram

She's a professional makeup artist and beauty blogger with more than half a million subscribers to her YouTube channel, on top of being a practicing paramedic and nurse. Does the word over-achiever come to mind? Wait, she's created her own brand of fake eyelashes, too. So if it didn't initially, we're betting it does now. 

"My first piece of advice is to be yourself," says Joy. "You're special and your viewers connect with you because of who you are. People can very easily spot it when someone is being disingenuous, so just be yourself and have fun." And because content is king, "Post regularly and consistently. If you want people to continue coming back to your channel, then you need to be consistently giving them something new to watch. Just remember that it's always quality over quantity, though — don't ever post content that you're not happy with just for the sake of it."

Nigel Stanislaus 

Photo: @nigelstanislaus/Instagram

Thanks to his decade-long brand ambassadorship, Singapore-born, Melbourne-based Stanislaus is formerly known as Mr. Maybelline, and has painted the faces of A-listers like Bella Hadid, Ruby Rose and Shanina Shaik. The makeup artist has also regularly appeared as a judge on "Asia's Next Top Model" and can whip up a drag queen beat with the best of 'em. His diverse set of makeup skills and hilarious, fun-loving personality makes Stanislaus memorable for all the right reasons. 

When it comes to his career advice, his insights are especially motivational: "Be hungry for what you want. That authenticity and joy just shines right through, and people appreciate that." 

20.04.2018
19:14

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