украинская модаIt is considered that in the age of globalization fashion is international: ladies all over the world are the same model with the Paris or Milan impressions. And all the same in every country fashion has its own peculiarities, which depend on the climate and mentality, national traditions and many other things. And as a result of, for example, the Ukrainian fashion may vary considerably from the fashion of the Russian or Western European.


History of Ukrainian fashion

History of Ukrainian fashion began after the collapse of the Soviet Union. Turning points in history always allow enterprising and creative people to realize their ideas, and when the USSR collapsed, several designers of Ukrainian origin declared itself. Such avant-garde designers as Irina Дратва, Alexey Zalevskiy and Olesya Savenko with pleasure destroyed Soviet stereotypes, creating new areas of Ukrainian fashion. None of these designers didn’t get the proper education, but their outstanding skills and creative potential allowed the creation of very different and always original collection.

Simultaneously with the avant-garde fashion, which was perceived as a kind of game, developed and is real Ukrainian fashion design – clothes, which became topical not only on runways and on the streets. Lilia Pustovit, Olena Vorozhbyt, Serhiy Byzov, Angela Fox, Tetiana Zemskova and Irina Куцюк presented their collections. In 1997 held the first shows of Ukrainian Fashion Seasons, which then became a regular. Despite the stringent requirements for designers wishing to participate in such shows, the number of participants is constantly growing: Fashion Seasons became popular.

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Designers eagerly experimenting and mixing Ukrainian traditions with the latest trends of European fashion. The result was to create a unique and original fashion, with bright national peculiarities. Creation of Ukrainian designers gained fame in the world.

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Fashionable industry of Ukraine is still very young and this is attractive. Designers inspired experimenting with textures and colors, shapes and fabrics, creating original things. Ukrainian fashion is constantly evolving, and it is likely that with time the Kyiv will become as well known mods around the world, as it is now known Paris and Milan, and the Kiev Fashion Week will be not less attractive than Western European.


Ukrainian designers

The most successful Ukrainian designer called Lilia Pustovit: its collection sold in London, Tokyo and Seoul. Love this designer and Ukraine, but the demand for clothing from Poustovit in Europe is much higher for economic reasons. Things Lily features impeccable tailoring and surprisingly harmonious combination of national traditions with the world trends. Designer manages to constantly create something new, while still remaining true to their own style.

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Clothes from Igor Кикотя can be purchased in the boutiques of Paris, Milan and Tokyo. Well known in Europe and Vladimir Podolyan. In men’s fashion is a recognized master Victor Anisimov. In Italy, widely known Fedor Vozianov this young designer was recorded a few years ago as one of the most promising masters in the world. Collection of Fyodor successfully sold in Milan.

украинская мода Poustovit


Among promising young Ukrainian designers should be noted Sasha Kanev, Liliya litkovskaya, Anna October, Valeriy Kowalska, Svetlana Bevza, Iryna Karavai, duet Natalia Kamenskaya and Olesya Kononova. Julia Pascal, Kostya Омеля and Yasya Khomenko also promise to be very popular.


Fashion streets

Street fashion in Ukraine, as well as in other countries, sometimes very different from the models on the catwalks. Most people dress in line with its views of the beautiful. And because these ideas can vary significantly, and clothing sometimes looks very different.

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Fashion journalists often say that the main problem of Ukraine – love girls and adult women to glamour. Ukrainka from nature are usually very good, but they are not content with its natural beauty, but seek to decorate themselves. The course is tight and emphasized sexy clothes, shiny fabrics and, of course, crystals and stones. Certainly, similar outfits, if they choose tasteful, can look very nice, but not everyone can boast good taste. And as a result of decoration on the clothes of Ukrainian women is sometimes too much. All this splendor is complemented emphasized luxurious accessories and decorations as a result, many women look even elegant, and unloaded, that looks appropriate rarely.

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Whereas in Western European countries, the women dress in the first place functionally, in Eastern Europe important to look expensive and stylish. It is difficult to judge whether it is bad or good: this is one of the national traditions, including the Ukrainian fashion. A woman should look feminine woman should look elegant – this is the motto of many Ukrainian fashionistas. Many of them manage to combine national brightness with actual negligence, creating interesting and original images. Others look sometimes a little ridiculous in their sincere aspiration to look nicer. High heels, lush fur and evening makeup in the morning or too sexy clothes in the office is a very widespread phenomenon.

However, the situation is improving each year more and more women tend to look not only beautiful, but also appropriate, in accordance with the situation. When selecting items of clothing a resident of Ukraine is increasingly take into account the specific features of its own, refusing from the fashionable «uniform» in favor of their own unique style. Stylish clothing could not be better emphasize the natural unusual beauty of Ukrainian women and serves as the perfect setting for this beauty.

Maria Bykova

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